The fundamental principles of rheology are presented in an easily understood form while maintaining the scientific content. This book contains substantial mathematical coverage but the reader soon learns that these equations describe visions of some people in abbreviated but again understandable form.

Each chapter is completed by two sections: examples of application of previously acquired knowledge for practical purposes and a review of the most important concepts introduced. Both sections of each chapter were designed by the author to assure that the most important goal, after reading all these pages, is achieved - that the knowledge is absorbed by the reader.

This book will be invaluable for anyone who wants to work with materials in any capacity, be it research or production in any area of science or industry. This book is an essential source for students but should also be found on the desk of rheologists.

Introduction

Subject and language of rheology

Stress

Deformation and rate of deformation

Rheological equations of state

Rheological viscous fluids

Elastic solids

Viscoelasticity.